Boost Your LinkedIn Strategy with Video Content

Did you mention that you’d never post a video of yourself doing a demo or sharing advice on LinkedIn?

You should reconsider that.

LinkedIn has become a powerhouse for networking and building your brand. And big deal marketers like Gary V reckon it will only get bigger. And he’s usually right, just like when he predicted TikTok’s success in 2019.

Video posts are more popular than ever, offering a dynamic way to tell your brand story and engage with your audience.

Video is clearly important in 2025, but why does it matter specifically on LinkedIn?

Video has become a massive part of online marketing. In her LinkedIn article, Fiona Houston, a content strategist, highlights how incorporating video enhances both SEO and customer experience, making it a non-negotiable tool for businesses and professionals using LinkedIn as their primary social channel.

Whether you’re showcasing a product, offering insights, or building your brand, video does what text alone can’t.

And it doesn’t need to be highly produced. A strong hook at the start of a simple, impromptu face-to-camera mobile video can work just as well.

1. Spike those engagement rates

On LinkedIn, videos get 3 times the engagement of text posts. SocialPilot reports they’re more likely to be shared, liked, and commented on, helping you reach more people, faster. 

I recently saw a company post a single image of two people chatting at a conference they attended. I instantly wanted to jump into the frame and ask someone to hit record. A missed opportunity! Even a 10-second clip would have made a much bigger impact than an image that leaves you wanting more. 

2. Better visibility and SEO 

Videos keep people watching longer, and LinkedIn's algorithm rewards that. Grab your audience’s attention with a punchy opening line or angle that people will relate to. Share a surprising statistic or fact, such as: “I’ve worked with  hundreds of businesses, and 85% saw a significant increase in engagement after they did X.” 

You can also optimise your video titles and descriptions with keywords to increase your chances of being discovered. And don’t forget to add captions - they make your content more accessible and improve SEO.

3. Storytelling and emotional connection

Getting your audience to connect with your product or service on an emotional level is like striking oil. Whether you’re sharing your brand journey, behind-the-scenes moments, or customer testimonials, video brings a personal touch that truly resonates. 

For example, imagine trying to describe the emotions captured in this video through words alone.

Pro tip: End your videos with a clear call to action - ask viewers to comment, follow, or visit your site.

4. Showcasing products and services

Show me, don’t tell me! Video is perfect for showcasing what you do or sell. Demos like this one by Fluke Corporation help potential customers see your product in action.

Keep these short and to the point, and always include captions.

If you can make it funny, even better. 

5. Building authority

Show others you are the expert in what you do. Sharing insights, tips, or case studies through video builds credibility and helps establish you as a thought leader.

Choose a topic you're knowledgeable about, film it in one go, and then break it into smaller segments. By doing this, you can create multiple clips and have enough content to share over the next two weeks, posting one clip at a time.

6. Mobile-friendly and accessible

Most people access LinkedIn via mobile, and video is perfect for smaller screens. It’s easy to consume on the go, and LinkedIn’s auto-caption feature makes videos accessible to everyone.

Pro tip: Always include captions for those watching without sound.