Spooked by operating procedures?

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Don’t worry, I’m not going to go on about Halloween in this email. 😉 

Candy and dress-up seem a lot less fun when you’re dreading what’s lurking in your work inbox…

Last time I discussed the value of a growth mindset, now I’m (over) excited to go on about why establishing solid processes will save you from your worst work-mares. Or you can just jump to the end to find out what we’ve got brewing in the Candid Community!

(Okay, now the spooky puns are really over! I promise… or do I?🎃)

In this newsletter:

• Essay: Why Processes Matter When Business is Small

• Candid News: The Community Waitlist is OPEN!

Why Processes Matter When Business is Small

I get it—the word "processes" sounds about as fun as a surprise tax audit.

It conjures images of corporate micromanagement, bureaucratic nonsense, and someone breathing down your neck about TPS reports. If you're a solopreneur, it might feel like overkill. After all, you're the boss, the employee, and the everything-else-er.

So why bother writing things down?

But here's the truth: nothing's more frustrating than running a business that works... until you need a break, and suddenly no one else knows what to do because it's all in your head. When your processes live in a mental vault, you become your own worst bottleneck. Delegating to a freelancer? Hiring an agency? Even just handing off one repetitive task? You can't—because you never wrote it down.

Just Step 1, Step 2, Step 3. It doesn't need to be perfect or fancy, and it definitely doesn't need to be corporate. It's not just for future teammates or consultants—it's for you. You’ll see exactly what it takes to do things, spot the inefficiencies, and ultimately make your work more manageable. Plus, writing it down gives you the clarity to refine and improve. You'll thank yourself later.

And if you’re dealing with tools that eat up monthly subscription fees, documenting your processes helps you figure out if you’re really using them to their fullest. It makes it easier to streamline things and avoid tool sprawl—nobody needs five different apps to do the same thing (unless you're collecting apps like Pokémon, in which case... carry on, I guess?).

The first step is just to write down what you do. From there, you can figure out how to do it better—maybe it’s more research, maybe it’s investing in better tools, maybe it's just getting rid of extra steps that aren't pulling their weight. (Check out our latest blog article for some tips on getting started.)

Or if you're a Candid Community member, here are some Masterclasses on how I automated my workflows—yep, I documented it, and it made my life a whole lot easier:

• Simplify and Improve Your Processes with AI & Automation

• How to Find Your First Client Online

• Run a Successful Discovery Call

Know how your business works so you can make sure it works for you—rather than the other way around.

Candid News:

The Community Waitlist is OPEN!

We've got something exciting brewing! The waitlist for the Candid Community is officially open—and we're inviting all you epic solo warriors and team-of-one powerhouses to join.

For R300 per month (about 13 GBP), you'll get full access to the community, which means:

• All Past Masterclasses: Yep, every juicy session we've ever run is yours.

• All Upcoming Events: Join us live and learn from the best.

• Weekly Group Coaching: Stuck on something? Get direct support from yours truly (and the rest of the gang) to tackle whatever challenge you're facing.

• On-Demand Support: Need help? Our Candid Consultants have got you covered. Check out the experts you'll have on tap: Candid Expert Directory.

This community is for anyone building an epic brand, whether you're a solopreneur or a one-person team fighting to make things happen. And getting on the waitlist is easy—just fill in a form, and you'll be one step closer to getting the support you've been craving.

Join the Waitlist Now — because let's face it, building alone is hard. You deserve a team that has your back.

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