Clients from community?

Help Shape the Future of Candid Community

I’ve kicked off user research for Candid Collab (and for anyone who works with/in/for a community). If you’re curious why I care, here’s a short explainer.

I like to follow The Mom Test, by Rob Fitzpatrick,  because “my friend said they love it” is not data, it’s practically dessert. Here’s three rules I never skip:

1) Talk about their life, not your idea.
Ask: “When was the last time you…?” not “Would you use a platform that…?”
Why it matters: Real behavior beats hypothetical enthusiasm. Hypotheticals buy you compliments; specifics buy you truth.

2) Ask for specifics from the past.
“How did you solve this last time? What did you try first? What broke?”
Why it matters: Past actions expose the actual job-to-be-done, constraints, and the workarounds they already pay for (with time or money).

3) Look for commitment, not praise.
Time on the calendar, intros, sharing a doc, forwarding an invoice, these are yeses.
Why it matters: Compliments are free; commitments are costly. Costly signals are better predictors of adoption.

So, go on then, do me a wee favour and give us some feedback? 😉

🎤 READY FOR A VIRTUAL STAGE? Share your story at the Co-Creator Growth Summit. Where real humans > polished keynotes. If you want to present, apply at this 3-minute form.

⛑️ CONTENT CREATION FEELING PAINFUL? Steal Marisa’s 1-page LinkedIn setup, prompts, and cadence that gets you publishing today (swipe file + examples).

🤝 WANT RETURN ON RELATIONSHIPS? Get the exact frameworks Yurii uses to convert community into clients (and keep client work steady). Save your spot for Tuesday’s event here.

🎓️ GPT-5: HYPE OR HELPFUL? Solo-friendly implications, use cases, and what to ignore (tight roundup by Nicole Leffer here).

🤙 GOT A PROBLEM YOU CAN’T FIX? Bring it to Candid Connect tomorrow, for live brainstorming with peers to get you unstuck fast. RSVP for tomorrow’s event.