GEO is The New SEO

How to Make Your Content Irresistible to AI

Once upon a time, SEO was the golden child—charming Google with carefully chosen keywords and polished prose. But now, there’s a new digital crush in town: GEO, or Generative Engine Optimisation. If SEO was about wooing search engines, GEO is about creating content so helpful and human-sounding that AI tools like ChatGPT can’t help but quote you. It’s not about stuffing in keywords anymore—it’s about joining the conversation.

Welcome to the era of AI-powered content discovery. Welcome to GEO.

What is GEO and Why Does it Matter?

Generative Engine Optimisation is when your content is presented in such a way that AI can understand it, summarise it, and share it.

More and more people are skipping the Google search bar and asking AI tools directly for advice, instructions, and ideas. If your content isn’t optimised for these platforms, you're basically whispering into the void.

This isn’t a drill. This is the new internet.

👉 And the shift is already happening. A recent Ahrefs study revealed that Google’s AI Overviews are leading to a 34.5% drop in organic clicks. Instead of browsing through search results, people are getting what they need directly from AI-generated summaries. That means if your content isn’t showing up in those overviews, it might not be seen at all.

From Blog to Bot: How AI Picks Up Your Content

When AI tools like ChatGPT or Perplexity generate answers, they don’t 'quote' in the traditional sense—instead, they synthesise responses based on patterns they’ve learned from massive datasets. Content that is clear, well-structured, and helpful tends to stick in the model’s 'memory' as a good example, making it more likely to be woven into future replies. Think of it like training a super-reader: if your content has strong headings, clean formatting, direct answers, and a conversational tone, you’re giving the AI clear signals that your work is valuable and easy to repurpose.

For writers, this means your content isn’t just competing for Google’s attention anymore—it’s also trying to be understood and reused by AI. Structured layouts, in-depth guidance, and practical insights now play a major role in visibility across AI-powered tools. In short: If you make your content easy for humans to love and for AI to scan, you dramatically increase its chances of showing up in tomorrow’s conversations.

Practical GEO Strategies for Today's Content Creators

1. Write Like You're Having a Chat

AI is trained to mimic human conversation—so give it something worth quoting.

Say goodbye to: “Social media marketing can enhance engagement, improve brand recognition, and maximise ROI.”

Say hello to: “Want your audience to actually engage with your content? Learn how to make social media your secret weapon.”

Friendly tone? Check. Real-world relevance? Check. That’s the kind of content AI loves to echo.

2. Be Direct

AI’s job is to give clear answers. Help it help you by being crystal clear.

One easy win? Use FAQs. Structure your posts with pertinent questions and concise answers, like:

Q: What’s the best way to batch Instagram content?

A: Pick one day a week, use Canva to design, and schedule it all at once. Done.

That’s a quote waiting to happen.

3. Go Deep

Lists are fine, but if you want to stand out in an AI’s 'brain', you’ll need to go deeper than “10 Quick Tips".

Focus on real value: Tutorials, templates, step-by-step walkthroughs, or detailed insights into your niche.

Instead of: “10 Email Marketing Tips”

Try: “How to launch your first email funnel (with templates)”

Think of it like this: The more useful your content is, the more quotable it becomes.

4. Structure Matters

Think of AI like a super-speed reader—it scans for structure.

Use:

• Clear headings

• Bullet points

• Bold or highlighted key phrases.

This not only helps AI summarise your content more accurately—it makes your post easier for humans to skim too. Win-win.

5. Keep it Fresh

AI tools love up-to-date content. If your post is still referencing Google+ as 'a growth strategy', we need to talk (RIP Google+).

Set a reminder to revisit and update your top-performing content with:

• New tools

• Updated screenshots

• Current data or trends.

Keep it current, and AI will reward you by keeping it looping.

The Bottom Line: GEO is Your AI Access Pass

Generative engines aren’t just a trend—they’re becoming the new front door to the internet. GEO is your ticket in. So, stop thinking of your content as a static blog post. Think of it as part of a living, breathing conversation—one that AI is hosting, and your audience is listening to.

TL;DR – Quick Guide to GEO

• Write like a real human

• Answer actual questions, clearly

• Go deep into topics, not just wide

• Use clean formatting with headers and lists

• Update your content regularly

• Bonus: Include templates, examples, and tips that are easy to quote.

Now go give your content a GEO makeover and make sure your voice is part of the next wave of digital conversations.