Growing Your LinkedIn Profile: Engagement Strategies That Actually Work (in 2025)

If you’ve been posting a lot on LinkedIn lately and hearing crickets, you’re not alone.

LinkedIn’s April 2025 algorithm update confirmed what many of us already felt:

👀 Organic reach is way down—about 40% lower than last year.

📉 Top-performing posts are down—even the best ones are seeing 30% less engagement since Q4 2024.

But here’s the good news:

While the average post is tanking, the top 1% of content is crushing it. The gap between 'meh' and 'wow' is growing—and if you’re intentional, you can still win big.

Here’s What's Working Right Now—Backed by Data:

1. Choose the Right Format

• Carousels are killing it—11.2x more reach, 48 impressions per like. Use bold titles, deliver value.

• Infographics are strong too, especially in a 'do this, not that' style.

• Video builds trust, especially when you show your face.

• Plain text? Meh. Add visuals when possible—plain text is last in line for reach.

2. Get Smarter About Comments

• According to Chris Donnelly, write longer comments (9+ words)—they boost reach by 302%.

• Regular commenters see 29% more impressions on their content.

• Skip 'great post!' Comments like this scream bot. Rather go for something like:

• Bonus tip: Thoughtful disagreement (done with respect) = visibility gold.

3. Nail the Writing Basics

• Character count sweet spot: 1,242–2,500 characters.

• Break it up—14+ short paragraphs = better performance.

• Use short, punchy words and end with a question to get more replies.

• Hashtags: Keep it tight—one to three max.

4. Post at the Right Time

• Weekend posts win—especially Saturdays and Sundays.

• Consistency = compound growth—regular posters get 330% according to more impressions.

5. Be Ridiculously Useful

• Posts with a list, framework, or step-by-step guide perform best.

• Reposts? Fine—just add your insight so people learn something new.

TL;DR—Want to Grow on LinkedIn in 2025?

• Carousels > Everything else.

• Comment like a human.

• Teach—don’t just talk.

• Post on weekends.

• Keep showing up.

Yes, the algorithm is tougher. But that just means the bar is higher, not impossible.