LinkedIn SEO: Turn One Post into a Rabbit Hole

Ever feel like your best LinkedIn posts just... evaporate? You pour your brain into a great idea, hit publish, and poof — gone by morning.

Yurii Lazaruk found a smarter way. He’s not chasing virality — he’s building a rabbit hole. With a tactic he calls LinkedIn SEO, his content keeps working long after the algorithm’s moved on.

👉 This one’s for you if you’re tired of shouting into the void and want your content to actually do something.

The Scrappy Breakdown

Yurii’s system turns his LinkedIn profile into a working library — no funnel needed, no automation required. Here’s how:

• Every post gets a “comment stack.”
  In the comments, he links back to previous posts, free resources, or podcast episodes on the same topic.

• Posts become entry points.
  Someone finds one? Now they’ve got a thread to follow — and your ideas keep resurfacing without you having to post daily.

• He uses themes to keep it consistent.
  Mondays = freelancing. Wednesdays = podcast. Fridays = shout-outs. Each day has a purpose and reusable content.

Why it works:

• Builds depth and trust with your audience

• Resurrects older content without reposting

• Works even if your post “flops” — because the right people keep digging

Steal this Strategy

Try Yurii’s LinkedIn SEO method:

Step 1: Pick one theme you post about often (e.g. “freelancing tips”)
Step 2: Next time you post, go to the comments and add:
• A link to a related past post
• A resource (PDF, video, podcast, etc.)
• A light nudge to connect, learn, or explore

Step 3: Track which comment links people click on — and reuse the best ones in future posts.

Simple. Repeatable. And ridiculously effective!

Yurii’s Scrappy Stack

Yurii’s go-to tools for staying visible (without losing his mind):

• Google Sheets — “It’s my CRM.” Tags his LinkedIn connections and tracks how he knows them so he can reach out meaningfully.

• Notion — “Where I build client pages, workshop plans, and pitch decks.” Get a 6-month’s free here.

• Descript — “For slicing up podcast clips to post on social.”

• ChatGPT — “My thinking buddy. Helps me prep ideas and write faster.”

• OBS Bot Camera — Accidentally hilarious because it tracks him during calls, sometimes zooms in uninvited 😅

Flop or Fix

Here’s what came up during the live Q&A, and Yurii’s honest takes:

Watch the FULL podcast here:

Even 10 views can change your business. You just don’t know which 10.

You don’t need 10,000 likes. You need one person to care, click, or reply. LinkedIn SEO makes that more likely — and more repeatable.

👉 If you try this strategy, tag us! We wanna follow you down your very own LinkedIn rabbit holes.