Train ChatGPT to Sound Like You

If you've ever felt like AI was making your brand less human, or like you're wasting time rewriting robotic outputs, our latest edition of the Scrappy Systems podcast is for you:

Let’s unpack this system that helps creators train ChatGPT to think, write, and sound like themselves.

THE STORY:

When Kinsey Sonderberg first started playing with AI, she felt the same hesitation many of us do:

She worried it would dilute her voice, cheapen her work or worse: make the internet even more generic. But juggling client content, her own brand, and a growing business forced a turning point. She needed help. And not the kind that came wrapped in corporate tone and cheesy emojis.

So she built it herself.

Today, Kinsey runs Authentic AI, where she helps down-to-earth entrepreneurs use ChatGPT in a way that amplifies their originality, not erases it. And the system she created, The AI Brand Blueprint, has saved her 70+ hours a month.

THE STRATEGY:

Most people treat AI like a vending machine. They punch in a prompt, and hope for something useful.

But Kinsey’s approach is different. She sees AI as a creative partner, not a content crutch.

The shift? Realising that you can’t get custom outputs without custom inputs. Before ChatGPT can write like you, it needs to know you.

It’s not about hacking prompts. It’s about training the tool with your beliefs, your style, your stories, and your systems, first.

THE SYSTEM:

Kinsey’s AI Brand Blueprint is one (glorious) Google Doc, structured around five core strategies:

1. Brand Identity — mission, values, beliefs, opinions.

2. Ideal Customer — pain points, desires, deeper psychographics.

3. Brand Voice — formatting, humor, emoji usage, tone.

4. Offer Suite — from freebies to flagship services.

5. Messaging Themes — origin stories, personal anecdotes, go-to topics.

With this doc in hand, she uploads it into ChatGPT (or Claude, Gemini, etc.), and voilà: instant brand alignment.

Want to go further? Kinsey even builds Custom GPTs for each brand, turning them into bot besties that help with podcast workflows, Instagram captions, client content, and more.

And here’s the kicker: most students finish their Blueprint in just 4 hours, of course, with ChatGPT helping them along the way!

What would you do with 70 extra hours a month?

This isn’t about doing less. It’s about doing you, faster.

So if you’ve been side-eyeing AI or feeling like it just doesn’t “get” you, maybe the answer isn’t a better prompt. Maybe it’s a better system.

🧠 Hit reply and tell me: what would your digital twin help you do more of?