- Candid Collab
- Posts
- What if social posts had a second life?
What if social posts had a second life?
Discover the LinkedIn content loop trick that boosts visibility without posting daily—plus free Notion AI, community wins & a quick survey that shapes what we build next.
Candice Grobler
August 28, 2025
End of August already? How?! We’re sliding into Spring here in SA, and I’m soaking up the warmer mornings and permission to slow down (just a little).
If you’ve been showing up for our weekly sessions—thank you. Truly. The new Candid Connect calls have been 🔥, and we each get to:
Share our weekly focus, struggles and challenges
Get advice or connections who may be able to assist
They’re open to all, so if you’re craving community or a gentle accountability nudge, come join us tomorrow at 16h30 (CET).
LinkedIn SEO: Turn One Post into a Rabbit Hole
Forget one-and-done social media posts.
Yurii Lazaruk shares in our latest Scrappy Systems episode how to build a “rabbit hole” SEO strategy on LinkedIn, with comment stacks, themed posting days, and a handful of free tools like Google Sheets, Notion, Descript, and ChatGPT.
Long-tail visibility, no ads, no automation—just smart, repeatable connection. Read the full breakdown or tune into the episode to start your own content rabbit hole today.
Element | Why It Works |
|---|---|
“Comment Stack” after each post | Every post becomes a gateway—add links in the comments to older posts, resources (video, podcast, PDF), or conversations. This builds a trail that leads readers deeper without extra posts. |
Consistent thematic structure | Assign themes to specific days (e.g., Mondays = freelancing tips; Wednesdays = podcast highlights; Fridays = shout-outs). Readers come to expect—and look forward to—them. |
Long-tail content activation | Older posts get revived naturally as readers chase links, extending content lifespan and depth of engagement. |
What problems could this solve for you?
Low effort, high longevity: One post fuels multiple conversations over time.
Organised creativity: Themed days mean content consistency with minimal planning.
Automation-free distribution: Passive discovery without bots or funnels.
Everything builds on what you've already done: Older content stays active and purposeful.
Tool-light setup: Simple, accessible tools keep things efficient, not overwhelming.
Watch the full podcast:
🍳 Newsletters That Actually Sell Stuff? The Open Letter = if Substack and satire had a love child. It’s spicy, SA-savvy, and spills the actual tea on SA startups while writing emails that almost print money. Learn from the best.
🔎 Katelin 5x her traffic with GEO: After a massive soft launch recently, see her reflections on how this strategy helped her get +6k users!
📝 LinkedIn Is In Its Text-Only Era: Marisa’s stats show videos flop, but text-only posts? 3× more shares, 2.5× more comments. Peep at the receipts.
🎯 Tell Us What to Build, Pls: We're rebuilding the next chapter of Candid, and we want your weird, brilliant, burnt-out founder brain to shape it. Take 5 mins & vent here.
🧠 Notion AI’s Giving Away Freebies Again: ICYMI: Solo founders can now get 3 months free of Notion AI. Even if they ghosted you last time. Reapply—conditions changed!
Reply