End of August already? How?! We’re sliding into Spring here in SA, and I’m soaking up the warmer mornings and permission to slow down (just a little).
If you’ve been showing up for our weekly sessions—thank you. Truly. The new Candid Connect calls have been 🔥, and we each get to:
Share our weekly focus, struggles and challenges
Get advice or connections who may be able to assist
They’re open to all, so if you’re craving community or a gentle accountability nudge, come join us tomorrow at 16h30 (CET).
LinkedIn SEO: Turn One Post into a Rabbit Hole
Forget one-and-done social media posts.
Yurii Lazaruk shares in our latest Scrappy Systems episode how to build a “rabbit hole” SEO strategy on LinkedIn, with comment stacks, themed posting days, and a handful of free tools like Google Sheets, Notion, Descript, and ChatGPT.
Long-tail visibility, no ads, no automation—just smart, repeatable connection. Read the full breakdown or tune into the episode to start your own content rabbit hole today.
Element | Why It Works |
|---|---|
“Comment Stack” after each post | Every post becomes a gateway—add links in the comments to older posts, resources (video, podcast, PDF), or conversations. This builds a trail that leads readers deeper without extra posts. |
Consistent thematic structure | Assign themes to specific days (e.g., Mondays = freelancing tips; Wednesdays = podcast highlights; Fridays = shout-outs). Readers come to expect—and look forward to—them. |
Long-tail content activation | Older posts get revived naturally as readers chase links, extending content lifespan and depth of engagement. |
What problems could this solve for you?
Low effort, high longevity: One post fuels multiple conversations over time.
Organised creativity: Themed days mean content consistency with minimal planning.
Automation-free distribution: Passive discovery without bots or funnels.
Everything builds on what you've already done: Older content stays active and purposeful.
Tool-light setup: Simple, accessible tools keep things efficient, not overwhelming.
Watch the full podcast:
🍳 Newsletters That Actually Sell Stuff? The Open Letter = if Substack and satire had a love child. It’s spicy, SA-savvy, and spills the actual tea on SA startups while writing emails that almost print money. Learn from the best.
🔎 Katelin 5x her traffic with GEO: After a massive soft launch recently, see her reflections on how this strategy helped her get +6k users!
📝 LinkedIn Is In Its Text-Only Era: Marisa’s stats show videos flop, but text-only posts? 3× more shares, 2.5× more comments. Peep at the receipts.
🎯 Tell Us What to Build, Pls: We're rebuilding the next chapter of Candid, and we want your weird, brilliant, burnt-out founder brain to shape it. Take 5 mins & vent here.
🧠 Notion AI’s Giving Away Freebies Again: ICYMI: Solo founders can now get 3 months free of Notion AI. Even if they ghosted you last time. Reapply—conditions changed!
