Nail Your Positioning

A Step-by-Step Framework

Sponge and Funnel

Approaches to Acquiring and Prioritising Knowledge

Ever had an instant "These are my people" moment?

Building resonance with your audience

How to Create a Basic Go-to-Market Strategy for Your Brand Launch

Course Building Made Simple

Does most of your event content get wasted?

With the right strategy, one interview can fuel your entire content plan.

How to Set Marketing Priorities for Your Brand/Product Launch

Finding Your Highest Point of Contribution

Is a Course Right for Your Brand?

Stop Googling “how to market my business.”

Join the Candid Community instead.

Boost Your LinkedIn Strategy with Video Content

Research 102: Using Data for Decision-Making